A web application designed to guide users in selecting vitamins based on a 16-question quiz, which uses verified data from a reputable health institute, has been operational for nearly a year. Although the quiz offers guidance, it is not intended for diagnostic purposes. Since its inception, the app has attracted 30,000 visitors, resulting in 7,500 individuals subscribing to its email list. Weekly email updates are distributed, with space available for advertising. Although preliminary tests set a competitive price for ad space, the project's direct advertising initiative wasn't fully pursued due to waning interest. Alternatively, there is potential to sell advertisement space using email pay-per-click strategies through various ad networks, with current campaigns achieving a 3% average click-through rate, equating to roughly 210 clicks per campaign.
The sale package includes several key assets: the entire website along with intellectual property rights, an engaged email subscriber list of 7,500 members, and a collection of 50 health and fitness-themed infographics. In addition, there is a blog associated with the platform, boasting over 150 articles dedicated to health and fitness topics. The offering also includes mobile applications compatible with both iPhone and Google Play. The app's traffic is predominantly derived from search engine optimization at 40%, with the remaining traffic split equally between referrals and direct visits, each contributing 30%. This comprehensive package positions the project as a potentially lucrative opportunity for interested buyers seeking an established digital platform in the health and wellness sector.
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1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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