The niche dating service, originally launched in May 2001, caters to single Western men and foreign women, primarily from Eastern Europe, seeking romance and companionship. The business is a recognized brand, with its own custom scripts, software, and a trilingual interface in English, Russian, and German. The website can be managed remotely, requiring only a laptop and internet connection. The sale includes the primary domain, along with 46 additional domain names, a registered trademark, and a database of 217,404 members as of May 2013. The business model allows free membership for women, encouraging male users to purchase premium memberships to access advanced features such as messaging. Memberships for men are available on a monthly or quarterly basis. Key site features include easy registration, profile customization, private messaging, a public chat room, and a web-based one-on-one messenger service. The site also offers user content management features like blogging and photo galleries. Admin tools allow user management, ad editing, and interaction with a ticket system. The site has been generating traffic steadily, with specific monthly visitor statistics available from January to April 2013. Despite the financial opportunities, the current owner is seeking to sell due to personal circumstances and declining site maintenance post-2010. Financial information and detailed analytics are available upon request, and ownership transfer will be conducted through a third-party service. Overall, the sale offers a prospective owner the potential to reinvigorate and grow the business.