A new digital marketplace has emerged on a popular ecommerce platform, which saw sales totaling over $895 million in 2012. This platform features around 850,000 independent shop owners offering unique handmade items. Many sellers have started offering digital products like craft tutorials, patterns, and graphics due to the increasing market potential. A service called "CraftHub" assists these sellers by providing premium digital delivery solutions through an API, enabling automatic file delivery, download management, and customer notifications. CraftHub generates revenue through monthly subscriptions and has seen growing financial results since its launch in August 2012. Despite facing competition from the platform's new free digital delivery feature, CraftHub is preparing to stay relevant by introducing an unreleased feature aimed at attracting even non-digital sellers. The founders of CraftHub, originally starting this as a side project, are selling the company as it has expanded beyond their capacity to manage, particularly after one cofounder received another career opportunity. The sale of CraftHub includes the website, software, proprietary code, social media accounts, and a trademark. It also includes customer databases and a help desk site. The ideal buyer should possess programming skills for future updates and marketing knowledge within the crafting community. CraftHub anticipates new integrations with other ecommerce platforms, offering a lower-cost digital delivery service due to its efficient use of cloud storage systems. The sale provides an opportunity for further business growth through these integrations with platforms like BigCommerce and Shopify.