As of March 2013, the vaporizer industry has shown substantial growth, with significant local monthly search volumes, indicative of its boom over recent years. An opportunity exists to acquire an aged keyword domain from 2003, well positioned with numerous backlinks and strong search engine rankings. The e-commerce website, operating on Magento, generates revenue by charging customer cards and sending orders to a drop shipper, making it a turn-key business model.
The site began operations in late 2009, achieving $40,365 in revenue its first year. By 2011, revenues grew to $177,120 with a profit margin of 32%, driven entirely by organic search traffic, mostly from Google. The website benefits from being a premium keyword domain with a long history dating back to 2003. However, in March 2012, revenues dropped due to a former partner diverting web traffic for personal gain. This partner committed fraud, attempting to transfer the website and company assets, causing significant downtime. After a settlement, the site was recovered, and revenues improved despite not achieving front-page rankings.
Currently ranked on the second page of Google, this website presents an opportunity for someone skilled in search engine optimization to restore it to its former profitability. The owner is selling due to a disinterest in internet marketing following personal betrayal and career change. As part of the sale, an additional domain and website "vaporshop.com," purchased in 2010, will be included, along with relevant analytics and sales data.