The offering for sale includes a prominent invoicing software, the associated website, and its source code. Initially launched in 2001, the current version of this software was released in 2012 and has since acquired over 100,000 users. Targeting small to medium-sized businesses, the software offers both a free version, limited to 100 entries, and an advanced paid version costing $69.95 per installation. Built using a blend of C# and VB.NET, the software’s data processing is executed in C# and its interface is developed in VB.NET. Data storage is managed via VistaDB, a reputable desktop SQL database engine, with compatibility for SQL Server 2005 and newer. The motivation behind selling is flexible; the main concern is ensuring new ownership maintains user respect, which is vital for retaining the user base. Historically, the software has generated an average monthly revenue of $2,850 over 12 years, and compatibility with Windows 8 supports continued stability. The market price pitched reflects its true value, with substantial user base and SEO support. A significant 80% of its web traffic originates from Google, showcasing high rankings for various invoicing-related keywords. Despite zero expenditure on AdWords, potential advertising costs are estimated at over $10,000 monthly, underscoring the value of its organic search traffic. Revenue is mainly derived from software sales and, to some extent, from advertising.