xMarkPro is a high-end software solution launched in May 2011, designed for creating and managing multiple WordPress sites across various servers. It is particularly beneficial for online marketers, SEO consultants, and organizations needing extensive site management. Users can easily create new domains, automatically install WordPress, and manage all features such as posts, themes, plugins, and more.
A major competitor, offering similar functionality and stability, is a much larger and more expensive hosted solution provider, managing over 200,000 domains. xMarkPro offers several advantages over this competitor: it can be hosted on users' own servers for better data control, it is more cost-effective, and it automates domain creation and WordPress setup, which the competitor does not provide. These features can potentially attract customers from the competitor with the right marketing strategy.
Future directions for xMarkPro include remaining a distributable software, transitioning to a SaaS model, or combining both. Other options include bundling with additional products, starting marketing courses for upselling, offering promotions to existing competitor customers, and exploring new markets like educational institutions.
The sale package includes the software's domain, source code, infrastructure access, a customer and affiliate database, a back office for managing customer relations, and 60 days of support for transition and training. The decision to sell stems from the focus shift to new analytical and business intelligence tools launched under another product line.