The business being discussed is a well-established SEO and link building service provider offering a variety of link building services priced between $5 and $499. This company boasts services such as link wheel, link pyramid, and social bookmarking, which are especially popular among its offerings. The company's sales total approximately $4,000 per month, with significant contributions from countries like the US, Canada, UK, and Australia. The company employs a team of 15 trained SEO experts and collaborates with eight resellers. In the financial year 2011-2012, the net profit was recorded at $50,324, with total sales amounting to $63,444 and expenses at $13,120. The business is supported by regular customers, numbering over 2,000, and enjoys traffic largely driven by search engine queries and popular forums. It ranks on Google's first page for 15 highly-searched keywords, contributing to this traffic. Transitioning ownership of this business involves receiving orders, processing payments, and outsourcing tasks back to the current owner’s team, thus necessitating minimal involvement from the new buyer, who does not require technical or SEO expertise. The owner is seeking to sell the business to fund a new venture involving an ad service similar to AdWords. Included in the sale are the main domain, customer list, shopping cart license, and additional resources. Lifetime support and assistance in attracting resellers will be provided to the buyer. There are also incentives like ad credits with the “Buy It Now” option, emphasizing that only serious buyers should express interest.