A juicing website was established in July 2009 by a couple passionate about juicing, aiming to generate additional income online. The site, built on WordPress, has seen significant success, earning over $9,000 monthly at its peak before experiencing a decline in traffic post-Google's Penguin update. Despite this, it still receives approximately 20,000 unique visitors monthly, with an average income of $848. The site's traffic mainly consists of 68.72% from search engines, with 39.02% from Google, 32.76% from Yahoo, and 27.31% from Bing. Interestingly, 60% of search traffic originates from Yahoo and Bing, highlighting strong keyword rankings for juicing-related terms.
The site's revenue stems from adsense, media.net, and Amazon affiliates. Transitioning from adsense to media.net in 2011 provided initial success, although media.net's RPM has waned over time. Owners suggest reverting to adsense could boost revenue. They acknowledge a lack of advanced marketing strategies such as email list building or social media presence, although natural traffic from platforms like Pinterest exists. The operational costs are minimal, around $20 monthly, covering hosting and Cincopa services.
The couple is looking to sell the site to fund immigration costs for one partner. They are offering a free year of hosting on their current account to ease the transition for potential buyers concerned about changing hosts. Despite their limited marketing expertise, they believe the site holds significant potential for someone skilled in maximizing online revenue.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More