The sale includes a niche online retail business specializing in matrix-style sunglasses. The package comprises the primary domain and four related domains, graphics, images, content rights, hosting, and a Wordpress blog with 195 posts. Additional assets include a customer database of 5,285 contacts, affiliate accounts with nearly 1,500 affiliates, social media accounts with almost 1,100 followers, and all existing business accounts except PayPal. Support will be provided for 30 days through various communication methods.
The business, active for over nine years, reports annual sales nearing $100K and has shown consistent growth over the four years of current ownership. It involves purchasing sunglasses from a wholesaler and reselling them at a profit. The inventory occupies minimal space and requires only a few hours weekly for management, primarily for shipping.
Operationally, the site demands about five hours per week, with tasks including email management and shipment processing. It boasts simplicity in customer service, given its limited product range and niche market dominance, which reduces marketing needs. Returns of $50K annually have been achieved with this minimal operational input.
Traffic to the website is substantial, with 13,000 unique visits monthly, 50% being organic. The site leads for key product search terms, and additional traffic is derived from affiliate programs and email marketing, with successful monthly email campaigns generating considerable sales.
The sale is motivated by a new investment opportunity, and the business is priced at $50K. The seller offers transparent data sharing and ensures protection of the transaction through escrow services. This opportunity is suitable for both novices and experienced online marketers due to its ease of operation and profitable growth potential.