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NuEraFitness.com is a premier website for Strength & Conditioning Equipment for CrossFit, the fastest growing fitness movement in the United Sates. The website is highly profitable, has significant SEO and SMM potential, and grew from $62,000 to over $123,000 annual revenue in two years with little effort or web expertise. Nu Era Fitness has strategic partnerships with two of the largest fitness equipment manufactures in the U.S. to handle all inventory and shipping logistics making business operations hands off. Nu Era Fitness has made large investments in website design, branding, and an integrated operations framework to reduce the online time by owner. NuEraFitness.com has been operational for just over two and half years and is positioned to see continued growth as the CrossFit customer base continues to see rapid growth.
The website’s source of income is through direct sales of “functional fitness equipment” to customers. Customers include, but are not limited to: CrossFit athletes, CrossFit gyms, Military bases, Fire /Police Departments, YMCAs, and general at home fitness enthusiasts. Annual revenue since inception has been $62,184, $116,964, and $123,593 respectively (2.5 years).
Full documentation for all income will be made available to serious potential buyers. Please note that because of the simplified format of Flippa listings, the "Claimed Financials" heading displays the revenue as estimates, but the numbers above are actual figures, not estimates.
The major annual expense for NuEraFitness.com has been paid online advertising. Owners are not well versed in SEO or SMM and have had to rely on Pay Per Click (PPC) advertising through Google AdWords. Average annual AdWords expense is $6000.
Other recurring annual expenses that you can expect are (annual totals):
- eCommerce Shopping Cart, hosting, and domain fees: $479.40
- Optional Customer Service APIs/Tools:
- Bankcard Fees: Varies depending on sales volume and merchant account agreement (est. 1-2.5% of total sales)
All other major website related expenses seen in P/L Statements were reinvestment decisions by owners to use 3rd party services to: improve website design, improve website architecture/flow, optimize GoogleAdWord campaigns, develop website blog, and develop improved site SEO. Depending on buyer technical background and web expertise, the majority, if not all of the above listed expenses could be significantly reduced or eliminated altogether.
NuEraFitness.com started in June 2010 as an e-commerce website for strength and conditioning equipment tailored to CrossFit gyms and individual CrossFit athletes. Nu Era Fitness focuses on a simple, yet comprehensive mix of equipment products. Products range in price from $9.99 to over $4,000 for a single item, and from $700 to $25,000 for complete packages. NuEraFitness.com operates on a commercial off the shelf (COTS) e-commerce shopping cart for all supply chain management and customer processing. Since June 2010, Nu Era has had $302K in sales revenue on 471 orders through its site. NuEraFitness.com had 59,336 unique visits (80K+ total visits) at www.nuerafitness.com from Jun 2010 through Nov 2012 equating to $5.10 revenue per unique visitor. Over the last twelve months as reported by Google Analytics, the average number of monthly unique visitors is 2,300, the average number of monthly visits is 3,050, and the average number of monthly page views is 14,428.
Assets and Ownership Transfer
The sale includes: customer database, and existing agreements/accounts with suppliers, website, domain name, branding rights, Google AdWords account, Google Analytics account, Facebook Page (320+ likes), fully customized Twitter account (76 followers), eBay account (direct cart plug-in).
To ensure a smooth transition, the owner is willing to remain a consultant to the buyer for 60 days after the sale.
Reason for Selling
The owners are active duty military members who have been running the business as a “hobby” on nights and weekends. Because of military service commitment, owners have been unable in recent months to provide the energy the business deserves, let alone keep up with the latest trends in Internet technology, marketing, promotion, and SEO. Of necessity the owners have stepped back from work to focus on military service. The time has come to turn the keys over to a tech-savvy buyer able to walk into a lucrative, high-growth market, and serve this important market.
Future prospects for an investment in this domain name and business have significant upside. The domain name alone ensures the website will remain highly profitable for the foreseeable future, even if left to run only at its current, largely passive pace. Although the website can be operated from anywhere and requires no special knowledge, the opportunity is especially expansive for a tech-savvy buyer that can leverage lean online marketing tactics.
Search engine rankings remain stable because of the domain name history, but lack of attention has caused them to decline somewhat in the last few months. Renewed creativity and energy to modernize the website’s blog, SEO, Social Media Marketing and take advantage of the latest technologies and marketing methods no doubt would increase ranking, traffic, and profits substantially. Domain names are an integral part of the way the Internet functions, as they directly represent the name of a web site. Long term growth in value is tied to the solid domain name of Nu Era Fitness that contains the three basic factors that directly contribute to the domain name: memorability, keyword/SEO optimization potential, and the value of the attached site, blog, and social media outlets. Having a domain name tied directly to specific markets (eg. Fitness, Cars, locations) are especially valuable.
|Site Established ?||June 2010|
|Built With ?||Plesk|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||20 February 2010|
|Content Unique ?||Yes|
|Design Unique ?||Yes|
|Links In Google ?||0|
|Pages In Google ?||585|
|MajesticSEO Inbound Links ?||2,744|
|SEOmoz mozRank ?|
|Alexa Rank ?|