6,000plus/month Net Passive Income, Growing Adsense Site, 300Kplus Pageviews
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A business operates a network of ten websites dedicated to displaying mugshots, mainly focusing on certain states and counties. The sites receive substantial traffic, with over 11,791 daily page views through Google Adsense in November. Revenue is generated primarily from charging users for removing mugshots, along with Adsense and Infolinks advertisements, accumulating over $200 daily. The business maintains associated Facebook pages to drive traffic and attract links to the mugshots, contributing to its online visibility.
Operational since 2011, the business has expanded significantly, growing from a single site to ten, bringing in over $6,000 monthly by October. The business uses custom software to scrape arrest information from over 40 jail websites and automatically publish it, resulting in a continually increasing database of over 220,000 mugshot pages. The automated nature of this process means minimal day-to-day operational time, amounting to daily tasks of roughly 11 to 13 minutes and additional weekly monitoring duties.
The business is competitive within the field, facing rivals who offer mugshot collections across the country, while it thrives on state-based content. Growth strategies include expanding to new jails not yet covered and refining pricing models. The legality of the venture is supported by federal law, allowing for the publication of public arrest records. The seller desires to exit the business due to ethical concerns, though the venture itself is profitable and requires minimal time commitments. The sale would encompass websites, hosting, scripts, Facebook pages, and training for a seamless transition.