The business being discussed is an online platform offering WordPress themes and plugins, devoid of any physical assets, and capable of operating globally with internet access. Despite attracting only 300 daily visitors, it generates an annual revenue of $40,000. The current owner attributes this to limited marketing efforts and identifies potential for increased traffic and revenue, particularly through tapping into new traffic sources or employing pay-per-click (PPC) advertising methods. Sales mainly originate from affiliates, Google search, a well-known online marketplace, and returning customers.
The business is a direct seller of themes created by the owner and does not function as a marketplace. The prospective buyer would gain exclusive rights to all products, control of the website and its domain, demo sites, and an elite seller account on the mentioned marketplace, as well as access to a customer and affiliate database and social media accounts. The owner offers 10 days of free support and training if necessary. Monthly operational costs are minimal, limited to hosting fees between $26 and $48, as no paid advertisements are currently utilized.
The current proprietor is selling due to a shift in business interests and views the site as a lucrative opportunity for a buyer, suggesting the possibility of recovering the initial investment within 6-12 months based on marketing expertise. The financial history outlines net profits of $39,214 over the past year, with detailed visitor statistics from previous months. The offering is directed towards serious buyers only.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More