The automotive website in question is an established online platform generating revenue through affiliate marketing and AdSense. Developed over the past year, it boasts a Google PageRank of 3 with 4.5 million indexed pages and ranks well for over 150 keyword terms, notably reaching #11 for "cars by owner." Traffic has averaged 700 visitors daily. The site operates with minimal oversight, requiring less than one hour weekly to maintain.
The website utilizes a national car listings database, earning revenue when users complete a "contact seller" form, with payouts ranging from $2 to $15 per lead. However, AdSense remains the primary revenue source. Additional monetization includes auto insurance quotes, auto accessories, and "featured status" listings for $20, introduced recently.
Technologically, the site is custom-built on a LAMP server and requires no maintenance, employing efficient caching and rapid data processing for fast loading speeds. The past changes in business model, including a transition from the obsolete Google Base system, have been complemented by $30k in investments for redevelopment and SEO efforts, contributing to its current state.
Traffic stats reveal fluctuating visits with highs and lows over the last two years, affected by changes like Google's Panda update. Over the last six months, search engines account for 54.47% of traffic. For sale are domain registrations and social media pages, with support available post-sale. Revenue data shows peak earnings in October with $795 in earnings and server costs being the main expense. Overall investments total $65k, indicating a well-founded business potential.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More