A viral social network has gained significant traction, boasting nearly 605,961 total user signups, with 348,573 users having verified email addresses. The site, initially gaining traction in England and Ireland, now enjoys a substantial user base in the United States, comprising 80% of its traffic. It generates 6.5 million page views from its 51,253 active members. The platform, designed to highlight personality traits in a fun and engaging way, primarily attracts teens with a format allowing users to ask questions.
The site has never utilized paid advertising, instead depending on organic traffic mainly from platforms like Facebook and Twitter. Since its acquisition in April 2012, system updates have included profanity filters, user profile enhancements, and features like response capabilities, user-following, and a friend search function.
Potential enhancements for the site include gamification, real-time chat, merchandise sales, and collaboration with businesses. The sale package includes brand ownership, code, database, and a week of post-sale support. The website's backend is hosted on scalable cloud servers, with a monthly cost of approximately $675.82, while email services run about $174 monthly through a separate provider.
Daily site maintenance involves managing support tickets and monitoring databases for spam, necessitating potential technological knowledge for prospective owners. The seller intends to transfer ownership as they have maximized their ability to further develop and grow the site.