A web platform developed by a media company has become a leading price comparison tool in Bulgaria. The platform recently introduced direct sales functionalities, aiming to expand into Eastern Europe and transform into a comprehensive shopping solution for users. Mimicking successful global models while catering to local market specifics, the platform offers features like extensive product categorization across over 1,600 categories, real-time price updates, and robust store data cooperation capabilities. Utilizing open-source technologies and a flexible backend framework, the platform ensures easy adaptability and maintenance. Key functionalities include a sophisticated search engine, merchant management tools for e-commerce campaigns, and automated notifications related to registrations, payments, and subscriptions. The business earns revenue through merchant subscriptions, advertising, and direct sales, with significant growth potential. Currently, it ranks as the third most visited price comparison site in Bulgaria, with daily traffic ranging from 5,000 to 10,000 unique visits depending on various factors. The offered products include domain rights, a business account with a major search engine company, and comprehensive historical data of the business project, communications, logo, code repositories, databases, CRM systems, and development plans. The site has potential for enhanced merchant engagement and revenue optimization, which could significantly increase profitability. The traffic is predominantly from Bulgarian users searching among the platform's extensive product offerings, powered by nearly 450 active online stores. The platform is seeking visionary leadership to capitalize on growth opportunities and enhance its market position.