A highly profitable e-commerce website specializing in jump ropes for the CrossFit community is up for sale. Established in 2012, the site also offers clothing and accessories catered to the CrossFit market, leveraging the growing popularity of the fitness program, especially post its partnership with a major athletic brand. The site thrives due to low competition in this niche, leading to substantial profit margins, ranging from 112% to 400%. The business currently requires 2-5 hours of work weekly, which includes handling shipments, a task chosen to be done internally rather than via a fulfillment center.
The website has processed over 1,000 orders independently and also markets products on platforms like Amazon and eBay. Sales avenues include both individual retail pricing and bulk orders to gyms and other retailers. The business holds scalability potential, considering the addition of products such as paleo snacks, nutrition bars, protein supplements, and apparel.
The offering includes several domain names, e-commerce software, substantial inventory, original artwork, professional photography, a customer database, social media accounts, and affiliate software. The site enjoys top ranking on Google for relevant keywords, underscoring its visibility and market presence. Detailed revenue and traffic analytics are available upon request, providing transparency into the business’s performance. Interested buyers can arrange a virtual tour or live demonstration to explore the site's backend and review sales documentation.
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1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
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1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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