A website focused on credit scores, established in July 2010, receives approximately 20,000 page views or 12,000 visits monthly, primarily through organic search traffic. The site is built on the Wordpress platform, utilizing a custom theme, and features a homepage with a Google PageRank of 4. Several internal posts boast a PageRank of 2 or 3, contributing significantly to the site's traffic. A white hat SEO strategy has been adhered to, avoiding spammy tactics or purchased links. The main source of revenue has been through Google AdSense, although recent tests with CPA offers have shown promising results, leading to a monthly income of around $1,100 to $1,300.
The owner is considering selling the site due to new responsibilities with another project, making it an attractive opportunity for potential buyers. The site's consistent income stream could be enhanced further with a more aggressive content posting schedule, as it currently publishes every 2 to 3 days. Increasing this frequency could potentially boost traffic and revenue.
Revenue diversification began in mid-July 2012 with the inclusion of banner ads for credit score offers, slightly reducing AdSense earnings. Despite this, the site remains reliant on organic Google traffic, driven by targeted keywords. Over the past eight months, the posting frequency has been maintained at 2 to 3 days, with the owner expressing confidence that more frequent posts could significantly increase revenue. The site represents a stable investment with opportunities for growth through enhanced content strategies.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More