The owner of an unnamed website, initially reluctant to sell due to personal attachment, is now actively seeking a buyer. The website has been re-listed with the aim of an easy sale. Initially valued at a higher price, the opening bid is set at $1,000, though the seller is open to market offers, keeping a small reserve price. Interested parties are encouraged to contact the seller for detailed discussions if they are genuinely interested. The website, operational for 11 years, is primarily based on X-Cart (PHP/SQL) and was recently redesigned. It boasts an impressive profit margin above 1000% on products sold, requires minimal daily operational hours, and enjoys high organic traffic. Customer satisfaction has remained at 99.9% over a decade. The sale includes various assets such as the domain, a WordPress blog, operational support, wholesale vendor lists, and approximately $60,000 worth of inventory. A comprehensive operations manual and additional support services are also provided. The website, specializing in non-branded sunglasses, claims legality and emphasizes a "first mover advantage" in its niche. Potential buyers are assured of strong vendor relationships and automated processes for product distribution. The auction lasts seven days, with specific terms regarding payment and shipping. Additional details include modest expenses, net profits, and traffic statistics, highlighting its potential as a passive income with zero advertisement investment. Despite decreased involvement due to the owner's new real estate career, the site continues to generate consistent sales through organic channels.