In 2009, an individual established a free online directory with over one million business listings. Originally data-driven, the site was converted to a static format, significantly reducing hosting costs to approximately $100 annually using shared hosting. Key metrics for the site include 50,400 web pages, a Google PageRank of 5, top rankings on Alexa, and 238,816 monthly unique visitors as of July 2012. AdSense generated revenue of $3,432 in July 2012, with earlier months estimated dues to initial limitations on monetization efforts.
The owner is opting to sell the site to concentrate on their main ecommerce venture. The site demands minimal maintenance, requiring no regular input if AdSense is deemed sufficient or approximately 3-4 hours monthly if aiming to monetize further through paid listings.
To boost revenue, additional ad units could increase AdSense earnings by 20%-40%, and paid listings have already yielded $150 since implementation. Traffic has exhibited consistent growth in 2012, increasing from 8,269 in January to 238,816 by July. The predominant traffic source is the United States, contributing 92.77% of visitors, followed by minor contributions from India, Canada, the Philippines, and the United Kingdom. With these statistics and growth potential, the site offers a promising opportunity for prospective buyers interested in a largely self-sustaining digital asset.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More