An online community dedicated to children's apps on various platforms was established in 2009, initially as a Typepad blog and later transitioning to a WordPress site in 2011. The content on this platform, created primarily by parents with a vested interest in children's applications, is produced by paid authors earning between $15-20 per post. The site has a strong keyword ranking, specifically for phrases like "free iPad apps for kids," holding a current Google PageRank of 4. At its peak, it amassed 170,000 pageviews monthly, before experiencing significant traffic declines following Google's updates in 2012. Presently, the site garners about 40,000 pageviews from 16,000 unique visitors each month. The decline in traffic is attributed to site maintenance issues, such as broken links and a disorganized structure, which could be remedied for potential growth. The site enjoys a solid social media presence, including over 2,700 Facebook fans and approximately 4,700 Twitter followers. Additionally, a forum comprising 1,540 members—mostly app developers and potential advertisers—demonstrates strong ties within the community. Revenue is generated through banner advertising, sponsored and priority posts priced at $60 and $100, respectively, and an underutilized affiliate account. Despite its current state, with the right attention, the site promises significant growth. The present owner, due to other commitments, cannot invest the necessary time. Historical revenue reports indicate consistent monthly earnings between $1,000 and $2,000 under prior ownership. As of now, the site receives significant new visitor traffic, though its bounce rate and other site design issues signal room for improvement.