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#1 Pinterest Analytics Site - 22K registered users - PR4 - Huge Potential

pinreach.com

Sold at Public Auction

$45,000

Bidding History: 77 bids
Started:
Mon, 23 Jul 2012 22:18:07 EST
Completed:
Mon, 30 Jul 2012 05:19:36 EST

Website Statistics and Collected Data

External Ranks

Google PageRank 4
Alexa Rank 20,891

Backlinks

Links in Google 58
MajesticSEO Inbound Links 2,247

Other Stats

SEMRush Keywords in Google 40
Domain Registration Date 2 Mar, 2012
View extended due diligence data for this listing

Description

Don't miss this opportunity to own the leading Pinterest analytics service available!


PinReach was the very first Pinterest analytics service available (formerly known as PinClout), offering users a means to better understand the activity happening on the social pinning site. We launched in early 2012 and immediately the response was overwhelming, garnering plenty of buzz on social media channels and news outlets within our first couple weeks. Within a few days of our launch, PinReach received a cease and desist from Klout, the 800lb gorilla in the social influence space. We quickly changed our name to PinReach and began developing our platform focusing on bringing quality Pinterest related analytics to the masses.

 

Over the last several months we continued to receive rave reviews for our service through various blogs, news outlets, and social media. The services we provide through PinReach continue unmatched after several competitors have sprouted with similar goals. Pinterest continues to grow exponentially and the demand seen from users and brands to better understand how to leverage this activity is rapidly growing as well. PinReach is poised at the perfect point to connect users with meaningful data, to provide brands the means to leverage their Pinterest relationships, and to support the growing demand for Pinterest analytics. To this point PinReach has been a free service, offering all of the benefits at no charge and as such we have virtually no revenue to show. That said, the demand has continued to grow as we recently surpassed the 22K registered users mark. 

 

Why sell PinReach with so much potential at hand? I (Chris Fay) have made the decision to accept a position with Google, the result of which means a conflict of interest barring my continued development on PinReach. 

 

PinReach's value is a combination of unique technology powering the aggregation and analysis of Pinterest data, as well as the strong brand recognition we've successfully cultivated in the space. Although not currently generating revenue, the PinReach platform is a goldmine for the right team or individual who understands the potential. Don't miss this opportunity to own the leading Pinterest analytics service around!

Additional Revenue Details

Additional Traffic Details

We use GetClicky for analytics, rather than Google Analytics, and have attached an export from the last 28 days. 

Comments

  1. Noavatar
    Posted by:
    mGrunin ( new )
    Date:
    Wed, 25 Jul 2012 10:05:07 EST

    Couple questions:
    1) How often do you have to update the tools?
    2) Was the programming for the site completely handled by you and your partner? Reason I ask is because I have no programming experience. Would like to figure out how things would pan out if the tools need to be updated or new features to be built.

  2. Px48x48
    Posted by:
    chrisfay ( | $57.5K )
    Date:
    Wed, 25 Jul 2012 11:16:55 EST

    @mGrunin Check your PM.

  3. Px48x48
    Posted by:
    stanto ( | $2.51K )
    Date:
    Wed, 25 Jul 2012 13:34:45 EST

    You said no income ?
    The site is "full" of ads. Adsense etc.

  4. Px48x48
    Posted by:
    chrisfay ( | $57.5K )
    Date:
    Wed, 25 Jul 2012 13:44:44 EST

    There are a few ads placed on the site in an initial short-term attempt to recoup hosting expenses while the site remained free and we developed our monetization roadmap. They haven't been up long enough for any network to actually pay out, so I did not include any values for this. Furthermore, with so much potential to build a solid customer base upon premium features, I do not feel advertising is the best long term revenue model for PinReach.

  5. Px48x48
    Posted by:
    Groundwork ( suspended )
    Date:
    Wed, 25 Jul 2012 18:45:49 EST

    Awesome site. Good luck with Google !

  6. Noavatar
    Posted by:
    ajiabs ( | $10.7K )
    Date:
    Thu, 26 Jul 2012 01:46:31 EST

    Nice site. Few questions.
    Are you using publicly available data from pinterest users or do you have an official pinterest API? Piterest has been very picky in who they give access to API.
    Which language is this coded ?
    Can you please tell me something about the architecture, assuming I need to add features. Also what are the hosting expenses? How many servers to support 22K users.
    Right now this is targeted as regular users. right? any idea what it would take a target this for brands?
    Thanks
    Aji

  7. Noavatar
    Posted by:
    dbecker ( new )
    Date:
    Thu, 26 Jul 2012 05:29:12 EST

    I have most of the same questions as Aji. Can you either answer them publicly or cc on the response you send him.
    Thanks,

    Dan

  8. Px48x48
    Posted by:
    chrisfay ( | $57.5K )
    Date:
    Thu, 26 Jul 2012 14:00:03 EST

    @ajiabs Yes, the data we pull is public, however we have built a unique technology to collect information beyond what the now closed beta API provides. We have also built hooks into our processor to support the official API once that comes out, based on the endpoints available in the beta api.
    The processor is written in Perl, while the user-facing application is a custom CodeIgniter application built on PHP/MySQL.
    Our only expense is hosting, which runs about $200/mo for an insanely fast dedicated server on singlehop. Both the processor and user application run on this single box, including the database storing everything. Regarding adding features, that's entirely depending on the type of features. Large updates demanding new attributes from Pinterest will require updates to the processor as well as appropriate updates to the user-facing application to analyse and present them accordingly. We collect quite a bit of information and plenty of premium features could be rolled out based on the current set of attributes collected.
    The current feature set targets both regular Pinterest users as well as brands, and we have both heavily using the system now. That said, our primary focus moving forward, and for our premium feature set, was targeted squarely on helping brands better engage on Pinterest through a variety of tools. These included real time analytics, better reporting, more stats, searching, exporting, and tons of others.

  9. Px48x48
    Posted by:
    rex_b ( suspended )
    Date:
    Fri, 27 Jul 2012 01:46:11 EST

    Wasn't this already purchased at $10k BIN?

  10. Px48x48
    Posted by:
    chrisfay ( | $57.5K )
    Date:
    Fri, 27 Jul 2012 02:41:54 EST

    @rex_b Erroneously. The auction was corrected and reopened.

  11. Px48x48
    Posted by:
    otensilnoel ( suspended )
    Date:
    Fri, 27 Jul 2012 06:59:00 EST

    that is a nice site. Goodluck

  12. Noavatar
    Posted by:
    worldrespect ( | $45 )
    Date:
    Fri, 27 Jul 2012 07:54:44 EST

    How many of the registered users are active?

  13. Px48x48
    Posted by:
    REIBirdDog ( | $6.14K )
    Date:
    Fri, 27 Jul 2012 09:31:28 EST

    wow it looks like all the pr crashed the site! i can't access it from anywhere.
    anyway, great idea and good luck in all your future endeavors. this could be the next big tech idea!

  14. Noavatar
    Posted by:
    dstpierre ( | $31.3K )
    Date:
    Fri, 27 Jul 2012 10:10:33 EST

    Based on your Twitter stream it appears the stability / scalability would be a top concerns for the next owner, do you have any thoughts on that, did you have anything planned? As I understand it you have mainly two main processes (web app and the background thing), which one of these eat up the ressources?
    How is your MySQL database's performance?
    Thanks

  15. Px48x48
    Posted by:
    chrisfay ( | $57.5K )
    Date:
    Fri, 27 Jul 2012 15:25:04 EST

    @dstpierre We have spent quite a bit of time optimizing both the code and the server infrastructure in order to keep up with the demand. New users means more data to store and process, so we have spent considerable time overcoming bottlenecks at the disk, memory, and network levels. We are in the process now of having SingleHop increase the SSD drive size and quadruple the memory on the server to account for long term scalability for the next owner. This will be completed in the next day or so, prior to the sale.
    The processor eats up most of the resources and the MySQL performance is quite good after having moved to SSD drives for housing the data files. The processor is built in such a way that you can turn it up or down depending on how much processing you need. The more processes spawned the more resources it consumes, but the faster it chews through outdated users.

  16. Noavatar
    Posted by:
    coredump ( | $3.91K )
    Date:
    Fri, 27 Jul 2012 18:25:42 EST

    How much the total monthly hosting expenses will be after these upgrades? SSD must be also an extra, right?

    How much RAM does the server have now?

    How are AdSense ads doing so far? Average daily revenue?
    Please PM your answers.

    Thanks.

  17. Noavatar
    Posted by:
    purefield ( new )
    Date:
    Sat, 28 Jul 2012 03:34:51 EST

    Some features not obvious and advertised are:

    The site has a build in Paypal payment system for the pro features. One on demand pro feature is already implemented and can be found on the account dashboard. We did not advertise this feature due to the sale. On the dashboard are also other planned and partially on development implemented features listed.

    A prototype of pinreach tracked pins is one of the partially implemented features.
    The site is running on php.

    The processor is written in Perl.

    The data is stored in a mysql database.
    The new total monthly cost for hosting including the memory and ssd upgrade is $254/month.

    The system specs are as follows:

    Xeon E3-1230 4x3.2GHz HT TB 8M s-cache

    32 GB DDR3 RAM

    240GB SSD

    500GB HDD

    Cent OS 6

    64 Bit

    100 Mbps Uplink Port

    20 TB Bandwidth

    5 Static IP Addresses

    The SSD has about 70% free, the HDD about 50%. Memory use ranges from 8GB - 24GB.

    The system is configured to nightly backup to an offsite service, is monitored externally via nagios, newrelic and vizam. These services need to be reestablished for the new owner as part of the transition.

    The database is cleaned continuously during the day.
    I will help transition the operation as part of the sale and am willing to continue to develop and be available as consultant to the new owner as needed.
    Daniel Schimpfoessl - Co-Founder PinReach.com

  18. Noavatar
    Posted by:
    purefield ( new )
    Date:
    Sat, 28 Jul 2012 04:24:30 EST

    In case anyone wonders: The paid pro feature had just been released the night before this auction has been setup and had not yet created any revenue as indicated on the auction Monetization Methods.

  19. Noavatar
    Posted by:
    dstpierre ( | $31.3K )
    Date:
    Sat, 28 Jul 2012 06:19:15 EST

    @chrisfay - Thanks for the answer.
    As @mGrunin mentioned on the first comment, I assume since your app does not have access to the API you are doing a lot of html parsing from your Perl process. Is there any discussion with Pinterest - did you try to request a private beta at their API, do they denied you? Does Pinterest changed their output frequently so the background process need to get changed frequently.
    Also, I've scanned your UserVoice discussions, and there is lots of negative comments in there. How would you rate the overall appreciation of your user base in general.
    Is your app can be easily scaled by deploying it to the cloud and immediately get a boost by separating the background process, which eat an incredible amount of RAM from the web app. Infrastructure-wise did this app is ready for the load? It was down for a long time yesterday Eastern Time from almost 7pm to 11pm.
    Thanks for the precision and your time, I'm just getting as much info as I can to understand the next steps involved here for the next owner.
    Dominic

  20. Noavatar
    Posted by:
    purefield ( new )
    Date:
    Sat, 28 Jul 2012 09:16:44 EST

    @dstpierre

    The html is parsed using regex instead of dom parsers to prevent structural changes from impacting the processor. Most changes seen have been outside the regex used. At times the regex need adjustment as the site changes however.

    We have not seen many changes that impacted the processor. I believe two major changes and a few minor ones.
    Some data is not available via the API. For instance the total number of results is limited. We have build a prototype that uses the API as primary source of data and the HTML as fallback. While this is not production ready code we can add it to the sale.
    The RAM usage stated was to catch up after the outage caused by the hardware upgrade. Now that all users have been processed and the system is mostly idle (except of the continuous number aging accounts) the RAM usage is between 2-3GB. Mostly consumed by the database server.
    Regarding the outages this week: We have been making some hardware changes to allow for the new owner to not have to worry about that. These were scheduled after US business hours to reduce business impact. If anybody is interested in the server load statistics (graphed using vizam) I am happy to send a private link.
    Daniel

  21. Noavatar
    Posted by:
    dstpierre ( | $31.3K )
    Date:
    Sat, 28 Jul 2012 22:38:04 EST

    @purefield thanks for the clarification, so if I understand it correctly you have a private access to their API as we speak?
    Can the next owner take ownership of the current server, so the transition would be smoother?
    Also, did you have any current user who contacted regarding the beta of the pro version, on the last blog post you ask for interested potential customer to contact you to try it out. How many users contacted you? Is there any one using the pro version as of now?
    I would assume that everything related to the brand is included? All related accounts?
    Thanks

  22. Noavatar
    Posted by:
    purefield ( new )
    Date:
    Sun, 29 Jul 2012 00:56:12 EST

    @dstpierre
    The API we started coding against was the public beta. The server will be handed over as a working system. We will transition the ownership of the server and accounts associated with the site as feasible (not sure about the paypal account).
    We had an impressing number of users interested in beta testing the pro version. While I do not have an exact number readily available I would guess that during the first few days after we announced the pro version by email to all members we got over 200 responses.

  23. Noavatar
    Posted by:
    cw ( | $501 )
    Date:
    Mon, 30 Jul 2012 03:36:53 EST

    Not sure whos deploying your server infrastructure but has anyone over there hard of hosting the db on its own dedicated server x64? Seriously, if you intend to be able to handle the load you ought to get someone who has a clue on setting up the proper setup.

  24. Noavatar
    Posted by:
    purefield ( new )
    Date:
    Mon, 30 Jul 2012 03:52:38 EST

    @cw

    You are absolutely right having one server is less ideal for long term growth than multiple servers. The system has been designed to separate components onto multiple servers as needed. For now the infrastructure is sufficient to manage the ever growing number of users on one server. Keep in mind having multiple servers when not needed just increases the operating cost.

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