The described deals website was established in April 2009 to help people find local meal deals daily. The platform allows users to filter deals by popularity, location, cuisine, or restaurant name and is accessible via a website and smartphone apps for iPhone and Android. Users can find recurring deals offered by restaurants, like discounted meals on specific days. The platform's goal is for restaurants to subscribe and manage their deals directly. Though initially neglected, the business was revitalized in 2011 with the development of mobile apps and an admin area. Restaurants are charged $57 per month to promote their offers, with payments made via a subscription model. The site has over 20,000 subscribers and sends weekly newsletters with deals based on subscriber locations. It maintains social media accounts and covers major Australian cities like Sydney and Melbourne. Revenue avenues include merchant subscriptions and advertising, but minimal SEO or marketing efforts have been made to increase traffic. Annual costs are low, mainly comprising hosting and domain renewal fees. The business owner is selling the site to focus on a new venture. The new owner will receive domain rights, hosting, codebases, and subscriber databases. There’s potential for growth through division of city regions into franchises and increased online marketing efforts. Currently, the site averages 150 visits per day, with most users accessing deals via the smartphone apps. Subscriptions are a growing income source, complemented by modest Google AdSense earnings.