An eCommerce store specializes in backyard birding supplies, including bird feeders, bird baths, bird houses, and bird seed, operating through a drop ship model. This approach means the company doesn't handle inventory directly but processes orders and passes them to suppliers for fulfillment. It primarily relies on one main supplier, with a few additional ones for decorative items. Traffic and revenue currently stem from past SEO efforts, although no new SEO work has been conducted in the past three months. The store maintains a presence on Facebook and Twitter but these accounts are not actively updated, and there is no use of pay-per-click advertising. Despite this, the site ranks on the first page of Google for about 130 keywords and on the second page for another 268, achieving these positions through white-hat SEO practices which helped it withstand Google's Panda and Penguin updates. Previously, a PhD-level Ornithologist was hired to write articles, resulting in about 60 unused articles available for future SEO strategies. The website was designed on a Yahoo platform at a cost of approximately $5,000. The company's busiest months are November, December, and January, with net profits accounting for about 30% of gross revenue. This information is valuable for ongoing and future SEO endeavors to maintain and improve the store's visibility and profitability online.