A popular photography website specializing in newborn, child, and family photography has seen significant growth since a new owner took over in July 2011. The site’s profitability has tripled, with monthly earnings averaging over $1300, reaching $1376 in April and $1521.94 in May. Website traffic has increased substantially, from 28,000 unique visitors per month to 67,000 as of May 2012. The site's pagerank improved from 1 to 3, and its Facebook fan base grew from 4,200 to 9,300 followers.
The business has successfully added new income streams, such as affiliate marketing, Amazon Associates, and drop-shipped products. It ranks on the first page of Google for several photography-related keywords. The site operates as a blog featuring submissions from professional photographers, providing high-quality content and driving additional traffic from platforms like Pinterest and Facebook. This audience growth is supported by eager photographers who share their work and link to the site.
The business model offers free content and advice to a market willing to invest significantly in photography training and equipment, attracting dedicated sponsors. Advertisements are managed through a self-service plugin, with ad rates ranging from $125 to $40 monthly. The site also generates revenue through Amazon Associates and drop-shipped products. The seller aims to transition to a new opportunity requiring capital. The website’s sale includes domain transfer, social media accounts, and existing content. The site has thriving engagement and potential for further expansion, though new ownership will need to set up subscription payments for recurring sponsors.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More