Health Month is a social health improvement service designed to help users change habits through gamification. Users create their own rules and track progress, supported by a community. The service charges $5/month for users who want to tackle more than three habits simultaneously, with a conversion rate of 11-14% for paying subscribers. Originally a game among friends, it has grown to 50,000 users. The parent company, a small entity focused on other projects, is selling the site to find owners who can give it the attention it deserves. The platform has received press attention from several notable publications, highlighting its innovative use of gamification for health improvement. Health Month allows users to set their own health goals and offers features such as life points to track adherence. The platform is integrated with popular services like FitBit and social media networks, emphasizing user autonomy in their health journeys. Financially, Health Month generates revenue from its payment structure, though it hasn't yet explored subscription models that could potentially increase income. Operating costs include platform hosting and payment processing fees. Google Analytics data shows fluctuating traffic, with peak months seeing over 760,000 visits and slower periods significantly less. The platform is built on Ruby on Rails, hosted by Heroku, and uses Postgres for its database. The current owner is available for inquiries and invites potential buyers to experience the site firsthand. The sale seeks new owners who can enhance the site’s offerings and community engagement.