Auction_thumb Premium Listing Web design marketplace w/ $220k annual revenue

Auction Ended Unsold


Bidding History: 0 bids
Thu, 10 May 2012 08:45:59 EST
Sat, 09 Jun 2012 08:52:40 EST

Website Statistics and Collected Data

External Ranks

Google PageRank 6
Alexa Rank 63,172


Links in Google 106
MajesticSEO Inbound Links 79,220

Other Stats

SEMRush Keywords in Google 183
Domain Registration Date 7 Jul, 2009
View extended due diligence data for this listing


Sortfolio helps small business owners find the right web designer for their next project. Searching for web designers on Google doesn't work. People shopping for web designers can't get any help from text search results. Sortfolio presents designer results graphically so you can view, compare, and browse by visual style, location, and budget.

Additional Revenue Details

The premium membership is sold for $99/month. This is how we generate revenue.

Additional Traffic Details



  1. Noavatar
    Posted by:
    ry6782010 ( new )
    Thu, 10 May 2012 09:30:52 EST

    Really hope you guys find a great buyer who will carry on the great things this site has done. Not only does it help business owners, but also designers get new customers, plus with the way you can display your budget upfront like that its even better to weed certain people out. Ill be a new customer of Sortfolio myself in the future when my design firm gets rolling along. Good luck!

  2. Noavatar
    Posted by:
    mbony ( new )
    Thu, 10 May 2012 09:40:07 EST

    Hi Jason, can you give any details on what is involved with the upkeep of the site? Do you maintain it yourself or have a team working on it? Thanks!

  3. Px48x48
    Posted by:
    James.Brandon ( | $24.3K )
    Thu, 10 May 2012 10:57:15 EST

    Would the website lose all affiliations with 37signals after sale?

  4. Noavatar
    Posted by:
    TaylorH ( | $101K )
    Thu, 10 May 2012 11:49:50 EST

    ^--- that's the big question. What % of visitors come from your other sites? What about designers/paying clients?

  5. Px48x48
    Posted by:
    gladumf ( | $950 )
    Thu, 10 May 2012 13:19:44 EST

    Will you post analytics, please?

  6. Px48x48
    Posted by:
    businessonlineph ( | $39.7K )
    Thu, 10 May 2012 22:41:22 EST

    No visitor stats, no income stats, no nothing. Your description is only 2 sentences and you want to start bidding at $250'000? You need a lot of info to back your claims to get a finishing price of $250'000, nevermind a starting price.

  7. Px48x48
    Posted by:
    businessonlineph ( | $39.7K )
    Thu, 10 May 2012 22:44:01 EST

    What payments do you accept? I see you do not accept escrow.

  8. Px48x48
    Posted by:
    Dan Grossman ( | $94.2K )
    Thu, 10 May 2012 23:00:55 EST

    Does the sale include the credit card numbers of the paying customers? This is essential to valuating the site.
    If you are not including the billing information of the customers, then it's unlikely most of them will re-subscribe after the transfer of ownership, so the future revenue would be much less than current revenue.

  9. Noavatar
    Posted by:
    veryrich ( new )
    Thu, 10 May 2012 23:06:21 EST

    Could you please provide some attachments like; Google analytics, Keyword rankings, Paypal financial statements or other means of verifying income at this crucial time of due diligence, before I can commit to bidding a quarter of a million $.

    Thanks in advance.

  10. Noavatar
    Posted by:
    veryrich ( new )
    Fri, 11 May 2012 00:29:23 EST

    I would also like to know if the website will lose its affiliations with 37signals after the sale?

    Also, how long of a training period can you provide to the new owner and how many hours a day/week do you work on promoting or just working on this site ?

    Thanks again.

  11. Noavatar
    Posted by:
    ajiabs ( | $10.7K )
    Fri, 11 May 2012 01:51:26 EST

    How much of the brand value is tied with you personally and 37 signals? Also how much traffic is coming from 37 signal properties? How much work is going into this on a weekly basis for operations, marketing?
    Also any preference/discount for Chicago folks?

  12. Noavatar
    Posted by:
    chawkins ( new )
    Fri, 11 May 2012 06:31:37 EST

    Gross Revenue (avg per month) $17,655

    Net Profit (avg per month) $17,655
    So you're claiming $0 in hosting and support expenses? Is that correct?
    Also, please post analytics. Being able to see where a site is getting traffic from is one of the foundations of due diligence prior to making a purchase.

  13. Noavatar
    Posted by:
    robert25 ( | $4.1K )
    Fri, 11 May 2012 19:53:23 EST

    Its good to see a venture of 37signals on flippa. Good Luck!

  14. Px48x48
    Posted by:
    arkast ( suspended )
    Sat, 12 May 2012 07:01:38 EST

    I wonder why they are not accepting any Bids, One has been pending for over a day now.

  15. Noavatar
    Posted by:
    ht125 ( | $328 )
    Tue, 15 May 2012 07:34:45 EST

    looks seller is not interested in replying here, so if someone wants to know what others are saying and how sale may impact, check the comments at

  16. Px48x48
    Posted by:
    capitanu ( | $31.8K )
    Thu, 17 May 2012 16:03:17 EST

    Would like to see traffic breakdown for the last 3 months.

    are you using google analytics?

    can you send me the report or upload it here?
    What type of advertising/optimization was done to the site, and according to my research, traffic went down - really need to see a report on it.

  17. Noavatar
    Posted by:
    veteranofwar ( | $48K )
    Wed, 30 May 2012 01:31:12 EST

    There seems to be some competition to your site such as - what guarantees would I, as a buyer, have that your paying members would not switch?

  18. Px48x48
    Posted by:
    Andrew K. ( new )
    Wed, 30 May 2012 10:43:20 EST

    @veteranofwar - not sure you're in the right game if you're hoping for a site that has no competitors ;-)
    Even so, Sortfolio is PR6, has over 100 links in google and SEMRush indicates it is the 1st organic search result for "find web designer", "how to find a web designer", and "find a designer".
    The site you mentioned is fine but not sure that its a serious competitor to Sortfolio. It's well behind in each of these stats with PR4, less than a third the number of backlinks in google and ranks for less relevant, lower yielding, and lower volume search terms such as "best web fonts", "web safe fonts 2011", and "flash website tutorial".

  19. Noavatar
    Posted by:
    veryrich ( new )
    Wed, 30 May 2012 10:55:32 EST

    What does it all matter. They haven't been responding to any questions or comments...

  20. Px48x48
    Posted by:
    fena3000 ( | $2.47K )
    Mon, 04 Jun 2012 02:53:09 EST

    Hi, could you send me the reserve price, please? Thank you in advance!

  21. Px48x48
    Posted by:
    businessonlineph ( | $39.7K )
    Tue, 05 Jun 2012 21:17:28 EST

    why would you even waste your time to make a listing which has no evidence to back your claims. Does the seller really expect quarter of a million dollars for this with nothing supporting his claims? For all we know, he is dead as he has not replied to ANY questions.

  22. Noavatar
    Posted by:
    dimomark ( | $2.05K )
    Sat, 09 Jun 2012 04:03:12 EST

    To add to the fray with some background: Sortfolio has been on the market for some time. Jason Fried posted a blog post on it here:
    I made an offer of around $150K with some ownership structure based around a network developed with the concept. I felt it was a fair valuation given that they had not backed much out in terms of expenses (this basically was an on-going side project at 37S) and there needs to be some minor skin in the game given that their primary traffic driver is 37S. Jason rejected the offer, saying that he had some cash-only offers came in higher. I did not receive much in terms of due diligence at the time either. One thing is very clear: Sortfolio will lose connection between it and the 37Signals community after the sale, this was confirmed by Jason.
    @Andrew Knibbe: I'm not so sure why as the site admin, you would be taking such a vocal pro-sale position on this one specifically as compared to other listings? I know there is both a notable sale size and the prominence of the name being attached to it, but I think the sale lister should be the one defending the listing, no?

To express your interest to the seller, or post a public comment, you need to log in or sign up