This document details a debt advice lead generation website focused on the UK market. The platform, which is seven years old, produces an average of 30-50 leads per month related to bankruptcy, Debt Management Plans, and Individual Voluntary Arrangements (IVAs). The website is almost entirely automated, but requires manual emailing of leads for those interested in earning commission. It features 280 pages of content, including a UK County Court directory and a list of common UK creditors. The current owner is selling the site due to a shift into a new business venture in October 2011 and seeks to use the proceeds to finance a subsequent project. The site has the potential for revenue generation with an annual income of $55,444 (£34,333) if leads are handled personally, and an average of $12,919 (£8,000) for passive income from commissions. The leads fall into three categories: bankruptcy assistance, IVA applications, and Debt Management Plans, each offering different compensation structures. Bankruptcy leads provide at least 20% of the service fee, IVA leads generate half of the supervisory fee, and Debt Management leads offer the client's first repayment. The site ranks highly on the first page of Google UK for various related search terms, drawing highly targeted organic traffic without the use of PPC advertising. The only ongoing costs are for hosting and domain renewal. Analytics are tracked with Piwik, with detailed records of traffic since January 2012.