The website on offer has consistently generated a reliable income for six years, largely through AdSense, without significant updates in over two years. Initially, the site attracted traffic via numerous articles submitted to directories. In the last year, it earned GBP5,500 ($8,800) passively, with 99% of its traffic originating from organic search engine results, predominantly Google. The site was significantly impacted by the Google Panda update, which reduced traffic from article directories, but it remains a high AdSense earner, having previously made $24,000 pre-Panda.
Despite its simple design, the website maintains substantial income potential, particularly within the evergreen mattress industry, which experiences seasonal sales spikes. It is suggested that with minimal SEO enhancements, the revenue could be doubled. The sale includes a six-year-old domain, a keyword-rich and authoritative PR2 site, over 300 pages of unique content, and substantial traffic potential. The site ranks well for highly competitive keywords, with numerous terms listed.
The seller, motivated by the need to focus on a successful eCommerce venture and offline projects, is offering this site for sale. They assure easy site operation and offer assistance with AdSense implementation and hosting setup. Proof of traffic and earnings is available, with over 300 daily unique visitors reported. Potential buyers are encouraged to place bids only if seriously interested and can request further details through private messaging.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More