The document provides details about an online auction for a drop-ship model e-commerce store specializing in wood and metal gun cabinets and safes. The sale is conducted by a reputable brokerage that frequently sells high-quality, revenue-generating websites. The business requires minimal maintenance, approximately one hour per week, and tasks can be outsourced. It operates in the U.S., with vendors located in Missouri, Wisconsin, and California. The store achieves respectable profit margins, averaging 41% in 2011, and experiences peak revenue during the holiday season from September to December.
The business owner advises prospective buyers on strategies to increase traffic, such as purchasing banner ads on relevant websites and engaging in search engine optimization through guest articles and forum participation. Additionally, there's potential to expand the product line to include large gun safes, complementing existing offerings.
The website operates using CRE Loaded Professional software and is hosted with a reputable provider. The sale includes the domain name, website files, vendor introductions, and a month of training from the current owner. Financial records for 2011 and 2012 are provided, detailing revenue and expenses. The store achieved total revenues of $76,080 in 2011 and $16,596 for the first quarter of 2012. Traffic is primarily organic, with 82% of visitors arriving via search engines. The site holds high rankings for various gun cabinet related keywords on search engines.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More