The owner of a technology and startups blog, which we'll refer to as "TechBlog," is looking to sell the site. Initially founded in 1999, the blog gained significant traction, reaching a peak of around 300,000 visitors monthly in 2008. Due to the owner's focus on another project since late 2008, the traffic has decreased, averaging 700-1,000 visitors daily. Despite the decline in activity and traffic, the site holds promise with a more committed owner, with the potential to revive its former status as a leading source of technology news.
Included in the sale are the TechBlog domain, over 5,600 posts, 24,000 comments, all website and brand media, additional related domains, and control over social media accounts with a strong following, including nearly 10,000 Twitter followers and 6,000 RSS feed subscribers. The contact email averages 15 story lead emails per day.
Revenue currently comes from Google AdSense, third-party advertisement networks, and affiliate networks. The blog earned around $50,000 at its peak in 2008. Currently, monthly earnings are about $200-300, with minimal expenses limited to shared hosting services. There's also a job board generating income from job posts.
The traffic stems from search and social media, with an engaged Twitter presence. The owner is willing to provide detailed reports and additional information to interested parties. The sale presents an opportunity for someone willing to invest time to restore the blog to its former prominence.