A website brokerage is auctioning an established blog primarily focused on shopping deals for products and services. The site, developed by a stay-at-home parent over two years ago, generates revenue from a range of sources and benefits from keyword-driven traffic. Key monetization strategies include affiliations with networks such as Amazon and various media platforms. The current owner dedicates 10-15 hours weekly to manage content and operations, performing tasks such as creating blog posts, updating social media channels, and handling communications with sponsors. To streamline operations for a new owner, provisions for hiring external help are suggested.
In terms of growth potential, the site has an expanding community presence on platforms like Facebook and Twitter. To further enhance traffic and sales, recommendations include increasing deal offerings, focusing on SEO, cross-promotion, and engaging in niche forums. Additional perks include the opportunity to receive complimentary products from companies for reviews.
The sale package includes all website files, content rights, domain names, and a transition period with full training for up to a month. Strategic supplier deals and social media accounts are included to ensure seamless continuity. The site earns from 19 different revenue streams, reducing dependency on a single income source. Past financial statements reveal substantial earnings, with 2011 revenue totaling over $30,000. Traffic is predominantly organic, driven by search engines and social media engagement, with strong rankings on numerous deal-related keywords in search results.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More