An established e-commerce business that sells air plants is now available for acquisition. The store, launched on a popular e-commerce platform in mid-2010, quickly expanded due to the increasing popularity of low-maintenance air plants. By 2011, the business had achieved a revenue of $120,119, enabling the owner to transition from a full-time job to managing the online store, which currently requires 30-35 hours weekly to operate. The business boasts a unique website design that differentiates it from a limited number of online competitors and offers significant potential for growth, particularly in SEO, which remains underdeveloped.
Included in the sale are three domain names, social media accounts, PPC accounts with Google AdWords and Bing, and a MailChimp email list comprising over 2,000 subscribers. Additional features include an Etsy account with growth potential, digital marketing collateral, and 30 days of support to ensure a smooth transition. The sale, however, excludes plant inventory, a PayPal account, and a USPS account, necessitating new arrangements for these aspects by the buyer.
Historically, the site has maintained strong year-round sales, not restricted to seasonal peaks. It recorded an average of 235 completed orders per month in 2011, with a lifetime conversion rate of 3.06%. The business primarily relies on paid search, notably Google AdWords, for traffic and revenue generation, accounting for nearly half of its 2011 traffic and yielding a substantial return on investment. Auction payments for the business transfer will be managed through a secure platform with fees equally shared between the seller and buyer.