An 11-year-old dating site has been relisted after a previous buyer backed out. The platform boasts over 100,000 members and is featured in prominent directories, gaining backlinks from various authority sites. The current owner purchased it about a year ago and initially neglected it. They later revamped the site by switching to a new script and cleaning up member profiles to eliminate scammers and inappropriate content. Enhancements include Facebook Connect and backend modules for filtering scammers and moderating messages, as well as an automated follow-up system that re-engages inactive members. This strategy successfully revived several dormant user accounts. Advertising was introduced at the end of October 2011. After testing and optimizing ad placements, the site is now generating $300 weekly, with income streams from Adsense, CJ, and Clickbank affiliate promotions via mailings. The site remains free for users, though the owner plans to implement a one-time verification fee to deter scammers and increase revenue. Running the site requires about 30 minutes daily for moderation. Registration fluctuates between 30 to 100 users daily, driven mainly by organic traffic. An SEO campaign aims to push the site to page one for high-traffic keywords; it's currently positioned at the top of page two. Additional revenue comes from Clickbank and CJ affiliates, adding $100-$150 monthly on top of Adsense earnings. For detailed traffic analytics, refer to the attached GA statistics.