An 11-year-old dating site with a membership base exceeding 100,000 has been undergoing several enhancements under new ownership for the past year. Initially acquired through an online marketplace, the site experienced a period of neglect before being revamped with a new script and a thorough clean-up of profiles and photos to eliminate scammers and inappropriate content. New features like Facebook Connect and custom backend modules have been introduced to improve user experience and security, including automated follow-ups to re-engage inactive members. These efforts have successfully drawn back several members who had not logged in for some time. The website, which was initially ad-free, began monetizing towards the end of 2011. After a period of trial and error, the site found successful ad placements, generating $300 weekly, with increasing revenue. This income is derived from Google AdSense, along with affiliate promotions through banner ads and member mailings from networks like Clickbank and CJ. Designed to operate smoothly with minimal daily oversight, the platform requires around 30 minutes a day for routine checks on registrations, profiles, and photos. Plans are underway to introduce a one-time verification fee to enhance member security and boost revenue. The site experiences 30 to 100 daily registrations, predominantly from organic traffic, and an ongoing SEO campaign is enhancing visibility on high-traffic keywords, aiming to reach the top of search results. The platform has been optimizing ad performance since December, with additional revenue from Clickbank and CJ affiliate sales contributing significantly to overall earnings.