The website in question, launched on October 22, 2007, was designed to provide valuable information on treadmills available for online purchase. Originally focused on two major brands, it featured custom tools like a treadmill comparison and selection feature to enhance user experience and conversions. Built on an outdated WordPress version, the site hasn't been updated for over a year, which presents both challenges and opportunities for potential buyers.
The current owner is selling the site due to a shift in business focus towards SEO and digital marketing services for local businesses. The site's foundation remains solid, with a PageRank of 1 and a steady average of over 5,000 monthly visitors, generating about $500 monthly income despite the lack of recent marketing efforts. The website, with 98 posts and 19 pages, boasts high-quality and unique content, and has been optimized for SEO.
Potential buyers will have the opportunity to enhance the site further by updating its WordPress theme and content. The website historically performed well, especially from January to April due to seasonal trends related to fitness resolutions. Previous marketing efforts included submitting the site to link directories, bookmarking on various platforms, and distributing articles.
The current owner offers a supportive transition, including assistance with affiliate program acceptance, especially for promoting the major brands featured on the site. Hosting options are flexible, and the transaction will be facilitated through Escrow.com. Overall, the site offers a promising investment for affiliate marketers aiming to enter the treadmill niche with a pre-established platform.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More