In August 2008, an advertising platform was developed using the Twitter API, allowing advertisers to connect with Twitter users. The service now hosts over 27,000 Twitter users with a reach of 13.2 million followers and is utilized by over 3,300 advertisers. Advertisers have two campaign options: opt-in, where users choose to participate in a campaign at a set price, and targeted, where specific users are selected, and advertisers must match the user's price. In both types of campaigns, the Twitter user creates a tweet that the advertiser must approve before it's posted. Another feature, Targeted Tweets, enables automatic tweet sending based on keywords for $.25 per tweet. The system is built in PHP, but updates are recommended due to outdated partner APIs.
The platform is described as a significant opportunity with an extensive user base. Despite plans for future ventures, the current owner expresses personal difficulty in selling but is open to discussions with potential buyers. Revenue and traffic details reflect a strong history, with previous monthly figures in 2008-2009 showing over 60,000 unique visitors and 175,000 page views. The platform boasts comprehensive backend administrative capabilities for managing users, campaigns, and payouts.
The potential sale is suggested as an opportunity for growth and leadership in sponsored Twitter content, contingent on minor updates and more integration with partners. Interested buyers are encouraged to engage in discussions about this unique opportunity.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More