The auction is for a WordPress plugin business designed for creating custom Facebook fan pages. The sale includes exclusive rights to the product, a website, a substantial customer base, and a suite of digital assets. The business has been profitable, generating over $38,000 in sales between July and December 2011, with the net profit documented at $33,391. Traffic statistics reveal 74,918 visits and 191,219 page views within a specific timeframe, with a significant amount of traffic coming from non-Google sources, emphasizing brand recognition and word-of-mouth endorsements. The business model emphasizes automation, with systems in place for order processing, product delivery, and marketing through an affiliate program and social media engagement. Key tasks such as development and updates are outsourced. Potential growth opportunities include exploring PPC advertising, SEO optimization, affiliate networks, and enhancing conversion rates. The business is seeking a buyer with a passion to further develop its potential as the owner aims for new investments. Included in the sale are a substantial email list, various plugins, templates, social media accounts, and a forum. The acquisition also includes training, ongoing support, and the opportunity to innovate with new features or marketing strategies. The transaction process is subject to a timeline accommodating the seller's travel schedule, ensuring smooth transition logistics. The business provides steady revenue with described fixed and variable costs, demonstrating financial stability with average daily profits of $204.85.