An individual who operates multiple businesses recently acquired a new venture with the intention of his spouse managing it. However, it became clear that he would be responsible for running it, which proved too demanding. Consequently, he decided to sell the business to someone who could dedicate more time to it. The website, known for its popular products, has attracted interest from other suppliers in the USA aiming to expand its inventory.
The business, an e-commerce platform specializing in athletic wear, offers a substantial opportunity with significant potential. Included in the sale are the website, approximately $6,500 worth of inventory (valued at cost), shopping cart software, and professionally taken product images. The site utilizes a blend of classic ASP and the latest .NET framework version, featuring advanced browser functionalities. The seller holds a trademark for the brand, which will be transferred to the purchaser.
Financially, the business sells products both on its website and via eBay, with the site established in February 2011 and generating average monthly sales of $2,500. Despite minimal promotion, specifically targeting "running skirts," the business benefits from organic traffic. A significant portion of additional sales comes from marketing certain products as Zumba pants, tapping into the dance trend's popularity. While recent sales were affected by site transfer issues and logistics challenges, detailed traffic and sales data are available for prospective buyers.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More