A well-established website, based on a popular content management system, generates significant passive income through advertisement and lead generation, earning over $4,500 monthly. It comprises 146 uniquely authored posts, attracting around 15,000 unique visitors each month. Despite its success, the owner plans to focus on other projects with greater potential. Key metrics include over $28,000 in total profit since mid-2011, with the domain being around 1.4 years old. The site boasts over 140 quality articles, a homepage with a rank of 3, more than 160 indexed pages, and 30,000+ inbound links. Most of its traffic, which averages 16,000 visits and 27,000 page views monthly, comes from search engines via over 13,000 keywords. The sale includes the domain name, all site files, three months of support from the owner’s assistant, and a strategic plan for growth and revenue enhancement. Revenues show a varied monthly income between June and November 2011, totaling over $28,000. The site's traffic and revenue figures underline its robust performance, largely driven by a diverse set of long-tail keywords from search engines, constituting about 90% of total traffic.