A gaming website, anonymously referred to as a 17-year-old domain, receives approximately 3,000 unique visits and 8,500 page views monthly. Originally designed solely for game cheats and featuring an outdated interface, the new owners invested over $3,000 in a skilled PHP programmer, familiar with the site, to revamp it. The updated platform now offers news, walkthroughs, videos, and Q&As related to various games, aiming to transform it into a comprehensive gaming portal. Although the site has not been monetized yet, the previous plan involved affiliate marketing through major retailers by incorporating affiliate links in reviews and walkthroughs.
The current owners acquired the site through an online business marketplace, where a prior sale had fallen through, and have since significantly enhanced its design and functionality. They've introduced customizable design options, including different color themes. The decision to sell stems from commitments to a thriving ecommerce business, limiting their time for this project. They believe there's great potential for growing the site with user-generated content and SEO improvements.
The website features an admin panel for content management, and new functionalities can be integrated through the PHP programmer or another developer of the buyer’s choice. The sellers offer initial support for the new owner via phone. Alternative concepts for the domain, such as a private investigator site or apps for various niches, are also suggested. Historically, the domain generated $800 monthly when monetized, according to previous owner records. Traffic decline is attributed to SEO inaction, moving from page one to two on Google search results. Google Analytics data is available for detailed insights.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More