MassCops, originally known as MassNet, is an online law enforcement portal created in 1998. It serves Massachusetts police officers and public safety officials by providing a network for educational and informational purposes. The platform offers content such as officer training information, career postings, police agency contacts, law enforcement news, and events relevant to the Massachusetts and New England law enforcement community. Discussions on the site are based on personal opinions and may not reflect the views of the entire MassCops community or their employers. MassCops is a privately owned entity and is not officially connected to any law enforcement associations or the Commonwealth of Massachusetts. The website is powered by a vBulletin® Version 4.X Publishing Suite with a perpetual license and operates under multiple domains. The owner is selling the site to focus on different priorities, citing that the site and its over 7,000 members deserve more attention. Revenue is generated from four advertisers, with the dedicated server costing $250 per month. Google Ads, initiated in 2004, remain a primary income source, with additional revenue from partnerships with Tactical Republic, Infolinks, and PubMatic since 2009 and 2010. Based on Google Analytics data from 2010 to 2011, the majority of traffic comes from search engines, followed by direct traffic and referrals. Minimal advertising has been invested beyond an occasional Facebook ad, and the site features a Facebook page that provides updates linking back to the main platform.