The seller is looking to divest from their website, which has been a significant source of income for over two years, to transition into a restaurant business. The website operates on a popular content management system and is designed to comply with recent search engine algorithm updates, emphasizing the importance of continuing with original content creation to maintain its performance.
Revenue for the site is currently generated from four main sources: an ad network, a media company specializing in online advertising, another advertising platform, and link buying arrangements. Presently managed with the help of a single writer, there's potential for a substantial increase in revenue if the new owner expands the writing team to at least three writers. This expansion could potentially multiply earnings significantly by producing more articles.
The site garners considerable traffic, averaging 8,000 unique visits daily and approximately 15,000 page views, translating to 240,000 unique visitors and 450,000 page views monthly. The website is specifically optimized to withstand changes from search engine algorithm updates and is projected to continue ranking well with consistent original content publication.
The seller's need to sell the site stems from a career shift toward launching a new business in the hospitality sector. The site is positioned as a lucrative opportunity for someone looking to take over a well-functioning, algorithm-compliant digital property with room for growth through increased content production.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More