The original site, established in early 2009, was initially branded as "StyleWP" before rebranding to "PressJunkie" in June 2011. Since its inception, the site has been quite popular and financially successful, generating over $120,000 in revenue. A year prior, the operational responsibilities were handed over to a partner who, due to unforeseen health issues, ultimately retired, leaving the management of the site back into the original developer's hands. This shift leads to the current scenario where the site is profitable but unmanaged due to time constraints. Despite the lack in management, the site continues to yield a monthly turnover of over $3,000, with total earnings since 2009 exceeding $123,000. It has also facilitated approximately $18,000 worth of custom projects, yielding significant profits. The site's offerings include six premium WordPress themes, one newly developed theme ready for market, and two updates to existing themes. Notably, the site's assets reflect quality coding standards and little need for frequent updates. In terms of performance, the site has maintained a Pagerank between 4 and 5, attracting 40,000 to 50,000 monthly visitors. It has a registered affiliate base of 691 users and previously operated both StyleWP and PressJunkie domains. Operating costs remain manageable, with hosting and delivery fees ranging from $25 to $55 monthly, and no advertising expenditures presently. Promotional materials such as transaction sheets and web analytics are available, and the owner is open to inquiries, ready to demonstrate the site's potential for continued success under new management.