This text presents an opportunity to acquire a comprehensive e-commerce business specializing in athletic wear. The offering includes a fully operational website with inventory valued at approximately $6,500 (cost basis), accompanied by a domain, shopping cart software, and a collection of professionally taken images. The website is built using both classic ASP technology and version 4.0 of the .NET framework and features a Silverlight Pivot Control. The business also owns a trademark for its logo, which will be transferred to the purchaser upon sale. Additionally, an Amazon Affiliate page has been established to showcase items currently not in stock.
The business strategy includes selling products through both the website and an eBay store, with monthly sales averaging around $2,500 since its launch in February 2011. Despite limited brand promotion, the business maintains steady organic traffic, especially with keywords like "Running skirts." A marketing pivot to promote some items as "Zumba pants" has increased sales by capitalizing on the popular Zumba dance trend. The price for this business opportunity has been reduced due to a previous buyer's withdrawal. Overall, this e-commerce business offers solid foundational elements and potential for growth in the athletic wear market.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More