An online advertising network utilizes a cost-per-click (CPC) and cost-per-mille (CPM) model and collaborates with approximately 600 publishers and 200 advertisers. The platform supports geolocation and is fully automated, requiring administrative approval for new advertiser banners and publisher websites. It includes an anti-cheating system and supports post-click tracking, especially when tags from other networks are used. Advertisers can utilize HTML/JavaScript tags, although these submissions are limited to CPM rates. The administration has the capability to insert its own advertisements and set prices. Accurate tracking mechanisms with anti-flood features are in place, alongside logging capabilities by URLs and countries.
The system includes a ban on specific keywords to prevent ads from appearing on websites with undesired content. A notable feature is the automated generation of CSV/TXT files post-payment, detailing publisher earnings for streamlined PayPal mass payments. The platform boasts robust features surpassing those of comparable networks. Despite consideration of escrow services, the platform currently processes payments via a business PayPal account.
Financially, revenue reached €53,391 (approximately $70,236) over 20 months, supported by proof of payment from associated networks and PayPal. The operation requires one owned server costing $4,000 and a 1GBPS colocation at €69/month, with costs also extending to publisher payments. Traffic metrics indicate between 500,000 to 1,500,000 banner hits per day, with 200,000 to 500,000 being unique daily visitors. The platform calls for serious business inquiries only, emphasizing efficiency in communication.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More