A prominent website in the men's health niche is currently up for sale, with the majority of its sales driven by organic search. It partners with leading affiliate programs in the men's health sector. This site offers several compelling reasons for potential buyers. First, it serves as an ideal addition to any portfolio, providing immediate recognition in the market and with affiliate programs. It is also highly suitable for beginners due to its user-friendly WordPress interface and competitive standing in the niche.
The site has faced challenges, such as being affected by Google's Panda update, but it has still managed to maintain average sales of over $3000. The site and links were optimized after being impacted, helping it regain top rankings for various keywords without any new link-building efforts or SEO campaigns in the past five months. A new SEO strategy could further boost rankings. It boasts a PageRank of 4, had previously reached 5, and enjoys a well-established domain.
Operational costs include $150 for the server, with the potential for reduced costs through a shared server, and an average of $10 per article, with 5-10 articles added monthly. The site requires WordPress for operation, and buyers will need to upload it to their own server. The current owner is selling due to shifting focus from the men's health niche to other projects. Recent revenue details indicate that September's earnings reached $4000, with expectations of increased activity as the season advances. The traffic figures are based on post-Google Panda updates.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More