An established article site, focused on the "How To Get Rid Of" niche, has maintained strong search rankings despite losing some traffic due to Google's Panda update. The site's visibility decreased for generic, single-word searches but strengthened for location-specific queries like "How To Get Rid Of Fleas." Recently, a license was acquired to host medical content across this site and another, not yet launched, website. This includes approximately 10,000 short videos that could potentially double the site's traffic once integrated.
The site could generate significantly more revenue if more attention was dedicated to monetization efforts. For instance, selling ad space directly to companies could increase monthly earnings substantially beyond the current ad network revenues of roughly $200 per month. Affiliate marketing represents another untapped opportunity. Creating a forum could help increase user engagement and return visits.
The site has integrated several ad networks such as Adsense, Chitika, AdSide, and Kontera, alongside an Amazon and a health-related affiliate account, though these avenues are underutilized. A Wibiya bar setup facilitated growth on social media platforms, accumulating 2,500 Facebook likes with minimal engagement thus far.
Additionally, three other websites are part of the sale: a site impacted by low content updates, another underutilized due to platform unfamiliarity, and a promising domain with potential for an article-based website. These sites, with optimization and content enhancement, could see substantial revenue growth. Serious buyers can access detailed analytics, and there's an offer to meet in person in New York.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More