A business established in March 2010 focuses on providing information, advice, and a wide range of home safety products aimed at seniors and their caregivers, with the goal of maintaining independence for seniors. Since its inception, the business has experienced significant growth, attracting over 7,000 visits per month, with 25% coming from organic sources. In its first full year of operation in 2011, the business projected revenues exceeding $80,000. Most of the products offered are dropshipped from vendors directly to customers, allowing the business owner to maintain relatively low weekly working hours, between 30 and 35. Comprehensive financial records, including 2010 tax returns, 2010-2011 monthly merchant account statements, and monthly profit and loss statements are available for review. The product offerings include a wide array of senior safety aids such as bathroom grab bars, toilet aids, bathtub safety bars, portable commodes, and more, tailored to make any home senior-safe. In addition to products, the business provides video clips on senior safety and resources like a book focused on caregiver self-care. For comprehensive safety, the business also offers room-specific senior-safe product kits. The business's traffic metrics reveal a 246% increase in site visits from January to August 2011, with traffic sources comprising 25% organic, 67% from Google CPC, 5% direct, and 3% referral. The business does not currently have a stat counter project ID but provides other means to authenticate revenue and traffic details.