A hip hop and entertainment website, operational since September 2006, offers daily news, music, and videos worldwide. Built on WordPress, the site boasts a good page rank and average residual income of $3,000 monthly, which can increase depending on content output and advertising performance. Historically, the site generated $7,000 monthly at its peak due to more frequent posting, primarily of original hip hop news. Currently, the site maintains decent traffic and income with approximately 4-5 video posts daily. The site's owner is seeking to sell due to commitments to other projects. Included in the sale is the domain name and the complete website with its current 1,453 double opt-in subscribers, which grows by about three new subscriptions daily. Key opportunities for the site include maximizing ad revenue by filling more ad space with agencies boasting higher fill rates, as the current fill rate is around 40%. Its popularity among artists and the entertainment industry also presents opportunities for targeted ad sales. For the first half of 2011, the website's primary revenue sources included Glam/Brash Media, BET Ad Network, and Google Adsense, among others, totaling $27,908.98. Traffic statistics from March to August 2011 indicate an average of 7,318 daily visits and 16,413 daily page views. The site primarily receives traffic from search engines (52.25%), followed by referring sites (30.86%) and direct traffic (16.80%).