A weight loss supplement brand introduced its website in mid-2010 and sold over 1,350 bottles in the first three months, resulting in $103,000 in revenue. They paid nearly $49,000 to affiliates and covered various operational expenses, leaving a net profit of over $36,000. This brand offers a capsulated weight loss formula with natural ingredients to boost metabolism and suppress appetite.
The business utilized a dual strategy for generating traffic, comprising internal email marketing and affiliate partnerships through pay-per-click advertising, achieving a conversion rate of 8-10%. Fulfillment can be outsourced or managed internally, and the company offers shipping from its Minnesota office. To enhance success, potential actions include leveraging affiliate networks and using diverse marketing strategies.
Auction winners will acquire multiple domain names, complete website files, original design elements, email templates, and customer and prospect lists. Additionally, they will receive inventory across various product lines, such as a weight loss formula, greens product, skincare cream, and more. The sale includes guides and promotional materials to boost customer engagement and sales.
Operating costs include monthly expenses for hosting and a customer relationship manager. The business is being sold due to the owner’s limited time, making this an optimal opportunity for those interested in the nutritional supplement sector. The auction winner will receive bonuses, including consultation hours and a comprehensive list of marketing keywords. Ongoing support is available through consulting calls and digital communication channels. Interested buyers are encouraged to reach out with any questions before bidding.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More